“Credit Crunch” your favorite cereal for breakfast or brunch (registered Trade Mark)


Hello Good People who read this blog

a little rant this time to change the theme a bit

” Credit Crunch” your favorite cereal for breakfast or brunch (* please see p.s./ footnote)

Morning news first thing upon waking  and I have my first tasty helping of ” Credit Crunch“( no relation to Kellogg’s).
Whenever I hear the term ” Credit Crunch” I automatically think of a bowl of tasty healthy crunchy cereal with dried blueberries and raspberries etc…or maybe some ” Credit Crunch ” bars,  sticky muesli things full of honey designed to rot your teeth in a totally new healthy way.
I used to have the same problem with “hamas”, if I was watching Channel 4 evening news and I hadn’t eaten yet I’d think to myself in a Homer Simpson type way ” Hmmm,  HOUMOUS!”
Yes I know I sound moronic but if you didn’t have a sense of humour ( or houmous ) you’d just have to kill yourself each time you heard the news.

Whoever invented the media term ” Credit Crunch” missed out on the opportunity of earning millions by not adding a copyright or trademark sign next to it.


It’s one of those terms that doesn’t actually tell you anything because they don’t want to panic you.
They could have called it ” The Great Depression” or ” a major recession on a scale we have not known since the 1930s” or ” Everything’s gone tits up – buy cans of food and head for the hills“.

But “they” the big  businesses and those who indirectly or directly  influence the news we hear and read , those who actually OWN the newsagencies, those who OWN the government who in turn influence the BBC news etc… “They” have managed to get the story over as :” Oh yes but, well it’s not so bad everything will be ok in a year or two, back to normal, possibly even better!”.

The news is confusing. They tell us  we are not in recession instead we have a “Credit Crunch” , there is no long term problem, you must keep spending and not worry…and yet we also hear of major banks crashing , no one can get a mortgage, no one can sell their house, people losing their jobs etc…..I think the game is up.
So what IS actually happening?
Well I think our although “they” can influence our news and create nonsense propaganda it’s comforting to know that some of the actual facts do leak through from time to time. There are still committed journalists about,  although most of them have no idea what real long-term poverty is like and always write from a priviledged point of view.  They haven’t gone through a winter without heating , phone,  or proper shoes as I have done in the past and as many have done and will do.

So I am going to write about the limited things I see.

The Rich
I have to say from the extremely  rich people I know, they don’t seem at all phased by this “Credit Crunch” yet.

I have to add that the ridiculously rich people I know are not very  close friends who might otherwise confide in me, but I can tell by their optimism, the cars, the houses, the holidays, the clothes, the new furnishings, the staff, that nothing has changed much in their lifestyles. If they are worried it certainly doesn’t show.
However in the street where I live there have been signs that some of the rich people are trying to sell or rent out their houses. One house across the road from me is empty.
The residents were an American family, but since the mother always avoided making eye contact with me ( like all the other neighbours)  and used to dress in fox-hunting gear wherever she went in a bizzarre attempt to show she was at one with the British gentry, I can’t say that I miss them.
I hope some friendly not too noisy squatters move in although I know they would be ejected or maybe beaten up very soon by the locals ( gentry of course).

From my point of view, I have adapted to the fact that everything is hugely expensive while my limited income is the same.
Everything in my local Tescos  is on average  about 25% more expensive but at least that has stabilised for now.

My phone bill has trippled with my rubbish phone and internet company charging me for  all kinds of calls that I never made.  I then spend hours on the phone trying to sort things out unsuccessfully. With my gas and electricity providers the bills were inaccurate and no matter how many meter readings I gave the bill was always for something much higher. So I changed companies with uswitch, now the new ones I signed up with are playing exactly the same games except now I spend hours phoning an expensive phone number to try to get it sorted, I would have been better off with the previous crooks…sorry company. I now buy much less food and don’t take so many baths, use special prefix numbers to make phone calls, and because I have no children it’s not hard to cut some expenses without suffering.

People who I have spoken to with shares tell me that although some have plummetted that the oil shares are doing very well thank you very much ( well I’ve heard they have plummetted too but considering the world oil shortage they are bound to recover) and that the oil companies are working the market. Basically the rich aren’t getting any poorer it seems because they are using their guile to make sure others are making up the deficit.

Anyone who lives on the kind of small budget where virtually all their money goes on food , utility bills and rent or mortgage are in trouble but those who can afford new handbags, golf clubs and holidays are probably fine.

In the future…well having less money has it’s good and bad points.
We are so much richer than so many countries around the world, obscenely rich, that I think it could be a good thing.
I feel sorry for all those living on “credit” and those who have been habitual shopaholics or huge boozers and who ran up massive bills. But if they can clear their debts then maybe they can live a lifestyle than is based more around the free things in life and gain and maintain self-esteem through non-material or alcoholic pursuits. Unfortunately a lot of naive people have been taken to the cleaners, they were encouraged to believe that being in debt was a good thing and even a trendy or essential thing to do. This includes students with massive loans and of course those with huge mortgages to repay.  Those who were not tempted to spend money they didn’t actually have are the lucky few.

Of course we do have a lot of people in London who are lost, separated, lonely, violent, depressed, don’t believe in anything but consummerism. How will things change for them?  Will some gangs become more violent with increasing poverty?
As it is the gap between the rich and the poor is wider in my experience than it had ever been before in my lifetime.

Will there be more violence on the streets or will there be a revolution?
If enough people are discontented will they just emigrate to another country or invade another one and acquire its wealth?
I am hoping that music will improve, culture, writing, thoughts, everything will deepen.
“Necessity is the mother of invention” they say.

When people feel powerless, poor and without any voice, that’s when they start to express themselves and to be creative, that’s when the big plastic void in the brains of consumers might start to clear and start to think again.

If you’ve something to say what are you waiting for?

I’ll leave  you some music

Love and Peace

Born2rant

* p.s. footnote I just found out that Kellogg’s have actually got a crunchy cereal with dried fruit as I described called ” Credit Crunchy” I promise that I had no idea of this! My brain is on the same wavelength as those who invent new brands of Kelloggs’s cereals! Frightening!

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